「ルイ?ウ?ィトン(LOUIS VUITTON)」が4月29日、ウィメンズの2023年プレフォールコレクションを韓国?ソウルの潜水橋(チャムスギョ)で発表した。プレフォールコレクションをショー形式で発表するのはブランド初となり、ファッションを学ぶ学生を含む約1600人を招待。全長約800メートルの橋を封鎖し、道路をランウェイに見立ててスペクタクルなショーを繰り広げた。
潜水橋に443メートルのランウェイ
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会場となった潜水橋は、ソウルの中心を流れる漢江(ハンガン)に架かる象徴的な橋。上下二段の構造の下側に位置し(上部に架かる橋は盤浦大橋)、ここで大規模なファッションショーが行われるのは1976年の竣工以来初めてとなる。車道に客席を並べ、全長443メートルのランウェイを設置。舞台美術はNetflixオリジナルシリーズ「イカゲーム」で知られるファン?ドンヒョク(Hwang Dong-hyuk)監督がクリエイティフ??アト?ハ?イサ?ーとして手掛け、ソウルの夜景を背景に光と水を操りショーを彩った。
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ファーストルックは人気女優チョン?ホヨン
ショーが始まると会場がブルーの光で染まり、観客を異空間に誘う。船室を思わせるトンネルからモデルが登場し、強い横風を受けながらも力強くウォーキングした。ファーストルックを務めたのはメゾンのアンバサダーでイカゲームにも出演したチョン?ホヨン(Jung Hoyeon)。濡れたような艶を放つブルーのブルゾンが会場演出と呼応する。ベルトによるウエストマークは今シーズンの特徴のひとつで、デフォルメされた金具がアクセントに。
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Imaged by LOUIS VUITTON
続くルックも、ミニドレスやセットアップといったオーセンティックなアイテムをベースとしながら、アーティスティック?ディレクターのニコラ?ジェスキエール(Nicolas Ghesquière)ならではのフューチャリスティックなアレンジが加わった。ティーザームービーでフィーチャーされたダミエ柄は、新たなパターンでドレスやパンツに応用されている。
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Imaged by LOUIS VUITTON
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Imaged by LOUIS VUITTON
後半はルーズなシルエットに、ニットベストや刺繍が施されたロングシャツなどウェアラブルなスタイルが多く登場。パリのストリートサインを模ったデザインに「SEOUL」のロゴを加えたバッグは、パリとソウルのつながりを感じさせる。活気溢れるソウルの街に向けてリアルなコレクションを提案した。
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Imaged by LOUIS VUITTON
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発表された新作コレクションは5月19日から販売が予定されている。
光と水のイリュージョン
ニコラは、今シーズンのコレクションを「全く同じではなく、全く異なるわけでもない。行ったり来たりの物語」と捉える。ソウルの南北をつなぐ橋をメタファーとし、クリエイションのアプローチを「一つのイメージからアイデアまで、記憶から革新まで、信念から発見まで、メゾンの基礎を行ったり来たりするクリエイティブなフロー」と表現した。ショーのラストには橋の上部から噴水が勢いよく流れ、ブルーにライトアップ。光と水のイリュージョンがフィナーレを演出した。
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Imaged by LOUIS VUITTON
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人工島でルセラフィムがライブパフォーマンス
ショーの終了後には、漢江に浮かぶ人工島「セビッソム」を貸し切り大規模なアフターパーティーを開催。ショーのゲストとしても来場していたガールズグループ「ルセラフィム(LE SSERAFIM)」と、ジェイデン?スミス(Jaden Smith)のライブパフォーマンスが会場を熱気に包んだ。
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ルセラフィム
Imaged by LOUIS VUITTON
Video by FASHIONSNAP
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ジェイデン?スミス
Imaged by LOUIS VUITTON
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アフターパーティーの会場となった人工島
Imaged by FASHIONSNAP
会場には、アンバサダーを務めるNewJeansのへイン(HYEIN)、アリシア?ヴィキャンデル(Alicia Vikander)、クロエ?グレース?モレッツ(Chlo? Grace Moretz)、フレンド?オブ?ザ?ハウスのKōki,、そしてNCT 127のYUTAや谷まりあ、長谷川京子、Awichなど多彩なゲストが来場。また、SEVENTEENのミンギュ(MINGYU)、Stray Kidsのフィリックス(FELIX)、少女時代のテヨン(TAEYEON)など、地元韓国のエンターテインメント界から多くの音楽アーティストや俳優らが招かれ、フロントロウで豪華共演となった。
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へイン(HYEIN)
今回のショーは、韓国政府が定めた観光客誘致のプロモーション「2023-2024韓国訪問の年(Visit Korea Year 2023-2024)」に合わせて、インクルーシフ?な文化イヘ?ントとして開催された。ルイ?ウ?ィトンは、ソウル特別市およひ?韓国観光公社と戦略的ハ?ートナーシッフ?契約を締結しており、今後も漢江の自然資源の保護や、ソウルの観光活性化のための様々なフ?ロシ?ェクトを共同て?実施していくという。
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